Social TV
Social TV is a powerful movement that enables broadcasters to engage their audience throughout the entire viewer lifecycle. Marketers can use pre-show promotional content to drive conversations and build viral buzz, ultimately driving more live viewers. During the show, broadcasters can use second screen applications to engage live viewers and create lucrative new advertising opportunities. Finally, post show wrap-ups and behind the scenes content can drive ongoing debates, discussions and generate evergreen content that lives on in search engines for repeat viewing.
Leading media companies define Social TV as a combination of the following:
- Aggregate conversation from your fans across Twitter, Facebook, GetGlue and more into a vibrant, social chatroom on your site.
- Aggregate posts, tweets and conversations about celebrities from across the web into a real-time, interactive Lifestream on your site.
- Enable users to participate on your site by leaving comments, liking, replying, sharing and flagging items.
- Ask questions of the audience using real-time real-time polls. Users can respond using #tags, mobile web, SMS or on your website.
- Encourage the audience to visit your second-screen application with on air bugs, driving time spent, user engagement, registrations and profit.
- Have VIP guests (actors, actresses, producers, politicians or athletes) participate in live chats with the audience using a special moderated "green room".
- Push the best content live to air to drive increased awareness and viewer participation.
- Display companion ad messages as sponsored stories in the chatter stream synchronized with your on-air ads driving additional ad revenue.
- Enable viewers to quickly log-in and participate in Social TV discussions using their log-in credentials from any one of over 20 popular social networks.
- Get deep social insights into your logged in users, number of shares, number of click-backs and more.
Echo enables companies to offer this Social TV experience through the following applications:
Social Log-in & Sharing developed by Janrain
Enable viewers to quickly login and participate in Social TV discussions using their log-in credentials from any one of over 20 popular social networks. Each action is an opportunity for them to share with their friends on Facebook, Twitter and other social networks using pre-show conversations and live viewers to drive yet more buzz and audience share.
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Real-time Comments developed by RealTidbits
You publish a lot of pre-show promotional content, post-show wrap-ups and behind the scenes footage. Each asset is an opportunity for your audience to comment and each comment is an opportunity to drive more page views, video views and social sharing about a particular show.
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Real-time Forums developed by RealTidbits
You produce content that gets people talking. Provide your viewers with real-time forums that enable them to chat with each other on your branded site, driving low cost page views, ad impressions and buzz.
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Lifestreams developed by Arktan
Each of your actors, actresses, producers, hosts and other personalities are producing fascinating content (and resulting conversations) on their Twitter Account, Facebook Fan Page, G+, Tumblr, YouTube and more. Aggregate their social media activity onto your site and turn their social media footprint into cost-effective content.
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Real-time Social Chatter developed by Arktan
Viewers are already talking about your shows, characters and live events on Twitter, Facebook, G+, GetGlue and more. Your talent is live tweeting during the show and your forum is also a hotbed of conversation activity. Aggregate the distributed conversation into a live chat stream on your site giving your audience the first, best place to track and participate in the conversation. Also, organize for VIP guests to hang out in the chat stream and participate using a managed 'green room' experience and have your editorial team push your favorite items to the live broadcast.
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Live Blogging developed by Arktan
Encourage your actors, actresses, producers and writers to tweet during their shows. Aggregate their contributions into a dedicated real-time stream to give the audience behind-the-scenes insight into their favorite shows.
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Real-time Polling developed by JetJaw
Get live audience feedback via SMS, Mobile Web or on your main website and display the results in real-time. Push poll results live to air and allow users to poll each other. What will happen next? Do you agree with the results? Who should win?
Learn MoreEcho is Your Partner for the Real-time Web
Echo provides a real-time web platform that empowers brands to quickly build and implement powerful Social TV experiences. Our partner ecosystem of companies ranging from market leaders to start-ups are developing real-time applications at the speed that only an application marketplace can provide. With Echo, brands get access to the largest, most innovative selection of real-time Social TV applications available, along with the security of a proven platform that's currently serving over 1 billion streams per month.
To learn more, call 888-GO-REALTIME or complete our web form.
