Social Sports
Sports fans are irrationally passionate about their favorite teams, and with the rise of social media, the lives and happenings of their favorite players, coaches, teams and leagues are becoming just as important as their win/loss records. Fans want scores and news instantaneously and follow their favorite teams and athletes with fervor, sharing opinions about everything they do. Social Sports brings fans and sporting professionals together like never before, enabling the team, league or sporting site to be at the center of the experience by providing a destination for real-time news, content and conversations.
Leading broadcasters define Social Sports as a combination of the following:
- Aggregate discussions about a particular team, coach or athlete from Facebook, Twitter, Foursquare, YouTube, Google+ and other social networks into a single, interactive Lifestream on your site.
- Feature real-time reactions to each post in the Lifestream as nested conversations.
- Turn every article or new piece of content into an opportunity for your audience to share comments in real-time, building a sense of community around the news on your site.
- Monetize user generated forums that let fans create their own real-time discussion groups about teams or fantasy sports.
- Crowdsource photos and reactions to sporting events from Twitter, Facebook and a wide variety of social tools.
- Have VIP guests (athletes, coaches, sports casters and other celebrities) participate in live chats with their fans using a special moderated “green room”.
- Enable fans to quickly log-in and participate in discussions about an team, sporting event or athlete using their log-in credentials from any one of over 20 popular social networks.
- Get deep social insights into your logged in users, number of shares, number of click-backs and more.
Echo enables companies to offer this Social Sports experience through the following applications:
Social Log-in & Sharing developed by Janrain
Enable viewers to quickly login and participate in Social Sports discussions using their log-in credentials from any one of over 20 popular social network. Each action is an opportunity for them to share with their friends on Facebook, Twitter and other social networks using pre-show conversations and live viewers to drive yet more buzz and audience share.
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Real-time Comments developed by RealTidbits
You publish a lot of great content about each athlete, coach, team, league, season and sport. Each content asset is an opportunity for your audience to comment and each comment is an opportunity to drive more page views, video views and social sharing.
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Real-time Forums developed by RealTidbits
You produce content that gets people talking. Provide sports fans with real-time forums that enable them to chat with each other on your branded site, driving greater fan engagement, page views and buzz.
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Lifestreams developed by Arktan
Athletes are creating a huge amount of new content and value on Twitter, Facebook, G+, Tumblr, YouTube and more. Aggregate this social activity into a Facebook Wall-like life stream and create the first, best place to follow an athlete's life and career.
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Live Blogging developed by Arktan
Enable writers to quickly embed a live-blogging stream into their articles and give the play-by-plays. Each live update can be liked and commented on by the audience driving deep engagement, time spent and page views.
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Real-time Polling developed by JetJaw
Get the pulse of the audience via SMS, Mobile Web or on your main site and display the results in real-time. Make the results part of your story by allowing users to poll each other. What will happen next? Do you agree with the poll results? Who should win?
Learn MoreEcho is Your Partner for the Real-time Web
Echo provides a real-time web platform that empowers brands to quickly build and implement powerful Social Sports experiences. Our partner ecosystem of companies ranging from market leaders to start-ups are developing real-time applications at the speed that only an application marketplace can provide. With Echo, brands get access to the largest, most innovative selection of real-time Social Sports applications available, along with the security of a proven platform that's currently serving over 1 billion streams per month.
To learn more, call 888-GO-REALTIME or complete our web form.
