VP of Digital, Interscope/Geffen/A&M
Harness Fan Interaction Worldwide, Across Every Social Platform
To capitalize on this engagement, Universal Music Group leverages the Echo Platform to aggregate social activity from across the web and make it a central part of their engagement strategy across hundreds of artist websites, including Lady Gaga, Justin Bieber, Asher Roth and Dr. Dre.
Instead of having to check multiple social networks for the latest activity, fans can visit the artist’s site to get the latest updates and chat directly with other fans in real-time. Since launching their social music strategy, Universal Music Group has seen a significant increase in user registrations and has honed their communications to be more targeted and relevant to each fan in their database.